The Origin: Simplifying Brand Hiring "At a Glance"
My sister already had massive traffic and an active community on social media, but she faced a key challenge when pitching to brands and agencies: how to present herself quickly and effectively.
On platforms like Instagram or TikTok, the pace is relentless. Brands looking for collaborations don't have the time (or patience) to read long text descriptions or scroll through boring PDF dossiers. What they truly care about is simple: videos, content style, and impact metrics.
To solve this, we created this website as a different, simple, and highly visual cover letter. It is designed so that any brand can understand Patricia's work at a single glance, view her key stats, and watch real examples of her videos without friction.
Key Website Features and Sections
The layout is built on the principle of "show, don't tell," minimizing text and emphasizing visual components:
1. Impact Metrics and Transparency
At first, to display the growth and reach of Patricia's accounts, the idea was to build an interactive chart using JavaScript. However, we realized that custom-coded charts always raise some skepticism, since they can easily be simulated or modified to show false figures.
To convey maximum transparency and credibility to brand partners, we changed our approach: we removed the JavaScript charts and replaced them with actual screenshots taken directly from the Instagram and TikTok creator dashboards. This way, brands can inspect real, filter-free, and verifiable data.
2. Interactive Videos and UGC Showcases
A mobile-like gallery where brands can directly watch examples of her sponsored recipes and UGC (User Generated Content), letting them check her editing and communication style instantly.
3. Frictionless Services and Pricing Packages
A clean breakdown of services:
- UGC Creation: Videos ready to be posted on the brand's own channels.
- Sponsored Recipes: Organic product integration into easy and delicious recipes.
- High-impact Ad Videos: Styled with strong hooks and CTAs to drive conversions.
- Modular Packages: Straightforward booking options (from 1 single trial video to monthly collaborations), saving weeks of back-and-forth negotiations.
Technical Details
- Modern Frontend: Built with React and Vite to ensure the website loads instantly and feels incredibly fluid on mobile devices.
- Tailwind CSS Styling: A warm color scheme with orange accents, matching the gastronomy branding.
- Conversion-Optimized Flow: Quick contact buttons linked directly to email to streamline brand deals.
Project Links
- 🌐 Portfolio Website: porfolio.recetaspati.com